A proper tech setup – fundament for fast-growing SEO rankings and organic traffic.
If you have a limited budget – WordPress is a perfect choice. When your nonprofit or business grows at a later stage, you can move to either a custom WordPress theme or custom-build website. But, for a start – just go with WordPress and save a lot of time and resources.
WordPress is a recognized CMS leader, with a 50-60% share of the whole market.
Some major platforms, as well as publishers, work on WordPress, to name a few: CNN, Fortune, TED, TechCrunch and many more.
You can mount your WordPress with one click and have a website running in minutes.
2. Good host and WordPress theme
It is also important to choose a good-quality theme and host.
Choosing a high quality – and maybe pricey host – will certainly save you a lot of time and money in the future.
You don’t want your website to go down during high traffic spikes or just constantly have poor performance.
A premium WordPress host will provide you with:
One-click WordPress set up
Staging environment (where you can test ideas)
Technical assistance (either email, chat or call).
Several of my preferred WordPress hosts are – Bluehost, WpEngine, Kinsta.
Choosing cheap and poor quality often leads to hiring expensive WordPress developers, who need to write hundreds of lines of custom code to optimize your site.
Some common issues, which come with bad WordPress theme:
Bad mobile experience;
Low uptime, a site is down during high traffic.
And much more.
There are excellent options in each category/niche, but some of my favorite themes are Divi, Genesis, Impreza.
3. Tech setup
Before going into attack with link building and content, it is also crucial to have tech SEO configured well.
One simple mistake can ruin months of effort.
Take care of:
creating an account in Search Console,
tracking (using Google Analytics, GTM or Segment or Mixpanel),
mobile performance, AMP
In my own experience, with these “small things” set up correctly you can easily boost your organic traffic by 30%+ in a month.
4. High-quality content
Content is still king in SEO. Without high quality, original and engaging content – it will really be hard to get any Google traffic at all.
If your average Session time is low and Bounce rate high – it means users are not wowed by your content and heading to exit from your site. That is a bad sign for Google, which will put this particular page lower in search results.
In 2019 it is super hard to trick Google – don’t even try to steal content, spin content or order very poor quality articles from Fiverr – you risk to waste time and money.
5. Long forms
Instead of creating 5 short articles, create one long, ultimate guide.
Google will rank such articles, which provide a definitive answer to a search query, and from which users won’t need to go to another page, higher.
It is also easier to build up UR (URL Rank) for one page than for many.
Long form can be anything in between 2000-10000 words. This kind of articles usually ranks for thousands of long-tail organic keywords and brings thousands of organic visits per month.
Also, high-quality long forms tend to attract a lot of backlinks.
6. Rich, engaging content
You need to “fight” for your high session time and low bounce rate.
Try to include a lot of visuals, videos, rich elements in your content – such as maps, infographics, animated infographics, podcasts, tables, quizzes, polls, and other interactive elements.
More interactive page -> more sesstion time -> higher Google rankings -> more organic traffic.
According to Hubspot, including a video in post increase organic traffic by 157%.
Also, video content is staggering 50 times more likely to drive organic search results than just plain text.
This type of content will also bring you lots of referring domains.
7. Guest posts
The hard truth about SEO – it won’t work without active link building and outreach.
Guest posts are one of the most effective ways to build backlinks right now.
First of all, you need to research a list of sites in your niche, which accept guest posts.
Here are some Google footprints to help you.
Keyword intitle:“write for us” (e.g. US travel intitle:“write for us” )