Different Types Of Backlinks Every SEO Expert Should Know

Are you looking to boost your SEO? Backlinks help a lot in improving your rankings. But what types of backlinks exist and which should you avoid?

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Backlinks are one of the most essential (if not THE most important) criteria in determining how webpages rank in the results pages of search engines.

Every high-ranking website or webpage typically has a variety of high-quality inbound links going to it, and there is a significant correlation between the number of good links connecting to a site and its exposure in search engines. Making backlinks regularly is simple yet crucial for any organization. It is an underappreciated but crucial service in digital marketing.

Because there are so many different sorts of connections, focusing on obtaining a range of high-quality backlinks is an effective method to increase your page’s ranking (known as link diversification). However, not all backlinks are made equal, and developing an effective backlink profile will necessitate a deliberate effort to execute a strong link development strategy.

To diversify your link profile, it’s essential to learn all that you can about the various sorts of backlinks, how they might profit your target sites, and the number that you should obtain. This is essential knowledge for any SEO expert who is serious about their craft.

To get you started, we’ve compiled a comprehensive overview of the many sorts of backlinks you may obtain to help enhance your search engine rankings. But first, let us look at why backlinks are so crucial.

Why are backlinks crucial for SEO?

A backlink also referred to as an external link, an inbound link, or simply a link is a citation or reference from one page to another. A backlink takes the visitor from their main screen to another web resource, which could be another relevant website, web page, image, or web directory when clicked.

Backlinks are employed in SEO to boost rankings by utilizing white-hat outreach. Backlinks are an off-page approach for increasing a website’s rating in search engine results. Backlinks can be in the form of a website URL or anchor text, or they might be embedded in an image.

Backlinks are a strong tool for informing search engines that other sites have endorsed your material. When multiple sites link to the same web page or website, search engines deem the material to be worth linking to and, as a result, your website’s ranking and overall visibility improve.

Backlinks from prominent, trustworthy sites are regarded as a great strategy to boost link building. However, links from potentially spammy sites might devastate your standing. Whether or if the link is followed, simply being featured on high-authority sites will progressively increase your brand. As a result, it is prudent to use result-oriented SEO or digital marketing services to develop a diversified backlink profile and long-term plan.

Different Types Of Backlinks

As previously said, not all backlinks are created equal. Let’s look at the many forms of backlinks that your website can obtain:

NoFollow Links

People recognized in the 1990s and early 2000s that it was simple to generate a large number of backlinks by spamming comment sections with links on other websites, such as blogs. Web developers designed the no-follow hyperlink property to prevent search engines from being gamed with this approach.

This no-follow tag can be applied to the HTML code of the hyperlink to indicate that the algorithms of search engines should not give the URL’s destination any extra weight or ranking.

Dofollow Backlinks

Dofollow backlinks are the most popular and useful kind of SEO backlink.

When you place a do-follow link on your website, you are informing Google that the backlink is organic—that the target website did not pay for the link—and that you are vouching for the authenticity of the data at the other end of that link.

Do-follow links inform Google and the other search engines that “the material on the other end of this link is significant and should be acknowledged.”

Guest Blogging Backlinks

Guest posting (sometimes known as guest blogging) is the process of writing articles for other websites to publish. Guest posting is a popular way to gain backlinks for your website from respected websites in your niche.

Backlinks can be put in a variety of places throughout the guest post. Some media outlets, for instance, allow you to link from a keyword-rich anchor that is related to the story. Others, on the other hand, are more stringent, allowing you to link out from the author biography area only using brand or generic anchor texts.

Guest articles, in addition to increasing the authority of a website, can increase website traffic if they are highly contextual and target a specific or relevant target demographic.

Sponsorship Backlinks

When you support an event or a cause, you gain sponsorship backlinks. Your company is acknowledged as a sponsor, and the event coordinator links back to your website. Sponsorship backlinks boost your SEO, but they also help your PR efforts. Your brand is likely to be discussed in the press or the community due to this.

Let’s look at how you can make sponsorship backlinks function. Assume you’ve discovered a meaningful event for your company and want to associate with and support it. When you contact the event coordinator and discuss the sponsorship terms, your brand will begin to be recognized in the media. Furthermore, when mentioning their sponsors, the event organizer will include a link to your website.

People will then visit your site, and Google will consider your domain to be even more trustworthy as a result of other companies or brands linking back to you.

You can use free backlink checkers to gain this specific form of backlink. These SEO tools will assist you in identifying the domains from which your competitors receive backlinks. A thorough study can assist you in devising a strategy to increase the number of high-quality backlinks.

Pillow Links

Pillow links are backlinks that increase the diversity and naturalness of your profile. Unless your site is in an extremely low-competition niche, they don’t deliver sheer ranking power. Instead, they act as a buffer for your other link-building attempts.

These natural connections should be used early in the ranking process and throughout to assist in establishing your website (i.e. indexation) and create a buffer. Citations, forum postings, social profiles, press releases, blog comments, and niche directories are just a few examples of “pillow link” backlinks.

Pillow linkages of various varieties are normally free or simple to make for anyone with the willingness and know-how. They are critical to the creation and development of a website because they generate “buzz” about your website/business, aid in the development of relevance and variety, and signal to Google that your website is authentic and working.

Social Links

One of the most prevalent practices for backlinking services is the use of social linkages. These are the links that appear on social networking tabs and advertisements. These are the CTA (call-to-action) buttons found on social network tabs and advertisements that direct you to the publisher’s website.

Link-building tactics across various social media platforms such as Facebook, YouTube, Twitter, Pinterest, and Quora can save you money and time since the audience has already been routed based on their interests, and you can acquire new leads as core audiences via social media linking.

Backlinks to Badge

Backlink badges strengthen both the site that is providing the links and the website that is being linked to. Creating a listing blog with the top 10 or top 15 websites is an excellent strategy to obtain backlinks. You may also award sites and provide them with a badge.

The site that was suggested or received the badge will afterwards link back to your website. With this method, you may easily obtain some valuable backlinks. However, keep in mind that for the audience to recognize your award or listing, you must be a well-known or established site in your field.

Reciprocal backlinks

When two or more content providers agree to share connections, reciprocal backlinks occur. This implies they receive links from one another, with each receiving the advantage of having a link on the webpage of the other. This strategy improves your SEO and can strengthen your relationships with other content authors.

A reciprocal backlink arrangement often states that you will add another website’s link to a section of your site’s content and that the other content provider will do the same. It is critical to keep the context in mind to ensure that when your site is cited, it represents a reliable resource that contributes directly to that specific piece of information. The readers will find your webpage/business relevant and will click on it as a result.

Backlinks That You Need to Avoid

As we said earlier, not all backlinks are created equal. Some backlinks could harm your website and should be avoided.

Paid Backlinks

Backlinks are an essential component of any SEO plan. This motivates many people to use blackhat techniques, such as buying backlinks from other publishers or websites. However, keep in mind that Google and any other search engine can usually determine whether or not your link is relevant. If a search engine detects that one of your backlinks is a commercially produced link, it will lower your website’s ranking.


A private blog network is typically run by a single person with the sole purpose of selling links to a single group of blogs or sites. In general, the network’s website only includes a few pages, and it is never updated.

If this activity occurs on a website, Google has the right to penalize and, in extreme cases, erase the website.

Directory Links

Once a popular method of obtaining backlinks, this method is no longer as effective. With countless directories sprouting up over the years, if you want to obtain something useful out of it, stick to the most trusted and reliable directory site.

Header, Footer, and Sidebar Links

They are sometimes known as “sitewide links” because they show up on every page of a website. These are not valuable connections.

Google has learned to evaluate the value and relevancy of a link based on where it appears on a page (aka contextual backlinks)

A link integrated into content is valuable because it serves a purpose and adds context to content intended to assist your users. Links that are simply put into a website’s footer, header, or sidebar have no context and are irrelevant.

When approaching websites for links to your site, try to avoid getting them to add sitewide links like this.

If they offer a sidebar part with valuable information on a relevant topic, that could be useful but still not very valuable.

Non- Newsworthy Backlinks

Of course, press releases can raise brand recognition among your target demographic and generate backlinks to your website.

However, it is not a sensible decision to spread news regarding your brand that adds no value to your customers. Backlinks added in such news releases are spammy and will only harm your website.

Factors that influence the quality of a backlink

If you want to improve your ranking and online exposure, attract more users, and increase traffic, you must pay particular attention to the following aspects.

Domain Authority

This is a statistic that reflects how authoritative a given website can be. Many SEO tools, such as Moz, Ahrefs, SEMrush, and others, assign domain authority to websites, allowing site owners to assess the website’s potential on a scale of 1 to 100. It takes into account content, links, technical SEO, and a variety of other factors. Inbound connections and root domains are also essential considerations.

Website Credibility

The value of backlinks is also determined by a website’s credibility. Sites that are secure (i.e., use HTTPS), have nearly no Google penalties and have low spam counts can generate a more reliable backlink to your website.

Content Relevance

To prevent being deemed spam, one of the most crucial elements to examine is that you have backlinks from relevant sites. Google’s primary goal is to deliver the best solution for its consumers’ problems, i.e., relevant and accurate results. It is critical for Google that all backlinks on your website appear natural and not spammy.

Do-follow and No-follow Links

As previously noted, do-follow links are backlinks that will pass credibility to your site, whereas no-follow links are ones that you don’t want to pass credibility but want to maintain. Although no-follow links do not directly affect your rating, they do help bring in additional traffic. Ensure that you have an adequate number of no-follow and do-follow links to increase your position and attract more traffic.

Anchor text

It’s the text, or more particularly, the keyword, that is used to provide a backlink to a website. It defines the relationship between the sites’ content and relevancy. Anchor text should always be specific, topical, and contain relevant keywords to maximize the value of a backlink.

Number of Links

A backlink found among tens of thousands of links on a single page is unlikely to be as valuable as one found among fewer. Aside from link equity, a user would be hard-pressed to find your link among dozens and click through it to your content, so diminishing value.

Link Placement

It is critical for your website or webpage that the link is visible to visitors. Remember that links in a website’s sidebar or footer are regarded as advertising links and may have an influence on your website’s reputation and rating.


As you discovered, there are numerous backlink examples available for a website. The finest example of a good backlink, however, is one with high authority, reliability, relevance, optimized anchor text, and adheres to Google’s Webmaster Guidelines. If you can obtain such types of backlinks throughout a link-building campaign, your efforts will provide the greatest benefits.

Author Bio

Vaibhav Kakkar Vaibhav Kakkar is the Founder and CEO of Digital Web Solutions, a globally trusted agency with a full suite of digital marketing services and development solutions. Vaibhav believes in building systems over services, and has helped scale up agencies from scratch to niche-leaders with million dollar turnovers

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