The email newsletter strategy is still going strong today. As every internet user uses email on any occasion, you have a higher chance of reaching out to a broader audience.
Although other online campaigns overshadow email marketing tactics, a surprising survey finds that 62% of Millennials still prefer this marketing promotion over other things. They agree that using email feels more personal while also gives a sense of professionality.
Moreover, having email newsletters in your marketing campaign is great for capturing attention. Email newsletters are 40x more effective for acquiring customers compared to other social media marketing strategies using LinkedIn and Twitter.
So, don’t fret just yet if you haven’t got a fruitful result from your email newsletter campaigns. The problem may not be the tactic itself but how you optimize it to achieve your goal. Your past email newsletter may be too boring for your audience, or you can’t address the message clearly.
Here are some email newsletter design tips to help you craft engaging yet meaningful content for your audience.
1. Straightforward offer
The first idea is to make a quick and straightforward offer on your email content. While it may sound a bit hard-selling, it’s not. This is one of the types to get the word straight to the point and not just beat around the bush.
The thing about receiving email is that not everyone has the time for it. Many would just open the email and skim through the message without actually paying attention to it.
Make sure that you have your content all set, which means it should be the main point why recipients should read your message. Use big fonts and bold colors if necessary to capture their attention from the get-go.
2. Video integration
Although embedding videos isn’t doable at the moment, you can always put a snippet about your video content in the newsletter. Videos are engaging online content that accounts for 82% of internet traffic in 2021.
Having videos integrated as a snippet image with a link will take your newsletter to the next level. Recipients will be more intrigued to check out your videos to learn about your promotion.
Rather than reading a long, bulky email text, people will love to watch videos instead. Hence, including a link to your product demo videos will make your email marketing even more engaging.
3. Attractive colors
Color theory is one of the essential elements of designing. Understanding which colors evoke emotions and bring out personality can help you deliver your actual message to your audience.
Colors are the representation of your brand and your messages. The type of color you use to convey a specific message can mean different things to the recipient.
Try using colors that match your profile or your message the moment you send it to the audience. Bright colors usually accentuate the important yet exciting thing that people should notice. This is why many businesses opt to use vivid colors to represent their new promotional items.
4. Product features
Let’s say you have a new product to be offered early on the market. Sending out an email newsletter is a great strategy to hook your target audience to pay attention closely to your items. It’s an adequate time to acquire customers because they get the offer first.
So, the next thing you do is to put product features right in the first place. This way, you’ll be making a lasting impression on the readers.
You can also add product reviews made by other people as an additional reason for your subscribers to give them a try. Nothing builds your credibility like having someone who experienced using your products and services share how it feels to have been satisfied by you. Don’t forget testimonials from happy customers in your email newsletter designs.
5. Seasonal design
This is an exciting part of designing your email newsletter. Having designs that fit the current event will never go wrong. In fact, it’s one of the engaging strategies to capture your recipient’s attention.
When it’s Halloween, you can design the Jack-o’-lantern theme and make a special offer as well. Or, use Snowman-esque themes to promote your Winter apparel. Make sure to go all out by inducing the theme fonts to improve your newsletter visual.
6. Simplicity is key
Again, you can put every color or intriguing theme on your newsletter still nothing can beat the power of simplicity. This is another design idea you should take into account. While most ideas will focus on themes and major elements like including images or GIFs, this idea will work best for conveying meaningful messages.
Put a simple background to accentuate your business profile. The white background color is great for delivering a quick and informative message without making it too cluttered.
You can use blocks and a few lines to ensure its presentation. These elements will make your newsletter neat while also giving a sense of authority.
Just like using a plain background, putting something simple like a quote can work in terms of providing an effective message without making it too cluttered or complicated at first glance.
Storytelling is the heart of every marketing and should never be left out of email newsletter campaigns. Use storytelling to deliver your brand or product’s story to catch your audience’s heart. Many would love reading a storytelling-type of content rather than having a plain article about your business.
However, make sure to make your storytelling short and to the point. Remember that storytelling is one of those elements that could make or break your email campaign. Make sure that you have your story-building content, not a long-winded recounting or tale about how you started out in business.
8. Characterization or animation
Animation is fun and exciting. It engages with the audience better than a simple text on your newsletter. With animation, you can address your messages much more seamlessly as it helps you break them down into a chunk, biteable piece. You can also add a bit of fun to your newsletter.
Having animation in your newsletter will make it easier for recipients to notice your message quickly. Use a storyboard style of animation when promoting your
9. The call to action
Call to action is an important element in every marketing strategy. You can use this design when you want your audience to connect with your product shortly. The call to action button will entice recipients to click rather quickly when noticing it.
If you have a product to promote or you’re currently running a special offer, the call to action design will help you acquire more customers. Let’s imagine a situation like this, when people are presented with a long-block text, colorful call to action buttons will attract them at the very first glance. Hence, allowing them to click on the button to fill out their curiosity.
10. Compelling content
The quality of content is essential if you want to hook or build trust with others, especially when they receive something from you, including advertisements via email newsletter. If the words are relevant, easily understood, and read, then it makes sense why so many people prefer reading emails coming directly from businesses rather than those coming from unknown sources.
The use of big fonts and short headlines will grab the reader’s attention, while white space between graphics and text helps in breaking up content into smaller pieces.
Attention spans are short, and there is a lot of content out there. It’s difficult for marketers to keep up with the constant changes in technology, so they need an edge to help them deliver their message effectively.
However, there are many ways to design a newsletter to catch your subscribers’ attention and keep them reading. The key is knowing what works best for you, your business goals, and the audience of your emails. We hope these ten email newsletter ideas help guide you in creating an engaging experience with every message!
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).