Instagram can be an effective and powerful means of marketing and growing a fitness business. But to succeed with Instagram, you will need a decent following. And, unless you are a celebrity or someone famous, amassing a huge following on Instagram may take a couple of years.
Fortunately, there are certain strategies and practices that you can implement, to help you grow your fitness Instagram fast. In this guide, we will share a couple of tips and strategies, which can help you gain more followers on Instagram and grow your fitness business.
Post Consistently on Instagram at the Right Time
Regardless of how tight your schedule may be, you need to be posting frequently on Instagram if you want to grow your following fast. Ideally, you should aim for at least five to seven high-quality posts every week.
But, you also need to make sure you are posting at the right time. Simply put, you should be posting when your target audience is highly likely to interact with your content.
Generally, the best time to post on Instagram for maximum engagement is between 10 am and 12 pm. During this time, most people are having their tea break and they are likely to check Instagram to see what’s happening. Another ideal time for posting on Instagram is between 4 pm and 6 pm when most people are heading home from work.
But, these are simply general recommendations. You can experiment with different posting times and then use tools like Instagram Insights to identify the posting times that will deliver optimal engagement.
Promote Your Instagram Page Elsewhere
Promoting your Instagram elsewhere will go a long way in increasing brand awareness and boosting your following. For instance, if you also have a YouTube channel, then you should ensure you add a link to your Instagram there. Also, if you have a blog or website, you should consider adding clickable links that will direct your site’s visitors to your Instagram.
Also, there’s a high chance that you are using other social media platforms like Facebook, Twitter and TikTok. And as you may expect, some of your followers on these other platforms may not be following you on Instagram. So, whenever you post on these other platforms, you should also remind your audience to follow you on Instagram – for those who are not following you already.
Offline, you should also consider adding your Instagram name or handle to marketing flyers or business cards. Also, whenever you are hosting a workshop or any type of event, make sure you remind the attendees to follow you on Instagram.
Collaborate with Instagram Influencers
Collaborating with influencers is yet another effective method of growing your Instagram following fast. A social media fitness influencer is someone with a considerable following and a reputation of expertise in a certain area – which is fitness in this case.
In this arrangement, you will pay them a certain fee and they will promote your brand to their followers. So, you will tap into a new group of potential followers. And there’s a high chance that some of their followers will also start following you. Additionally, featuring personal training courses in London on your Instagram can attract fitness enthusiasts looking for specialized training and expertise.
When it comes to such partnerships, it’s highly advisable to go with micro-influencers, who are influencers with 1,000 to 10,000 followers instead of those with millions of followers. Besides being more affordable, a partnership with a micro-influencer will deliver better results, compared to one with macro-influencers.
Getting followers on Instagram can take quite some time, especially if you are new on the platform, you have a lesser-known fitness brand or both. However, you can speed up the process by hosting a giveaway. With the right approach, hosting a giveaway can help you to get hundreds of new followers within a month or so.
And, hosting a giveaway is not a complicated process. You simply need to set the entry requirements and the prize. For instance, you can host a giveaway requiring the participants to share your post to their Instagram stories, tag friends in the comment sections, or follow your account. As for the reward, you can offer money, free workout gear, free personal training videos or any other type of reward that your audience will appreciate. Hosting a getaway can be a great means of exposing your account to new eyes.
Engage Your Audience
Whenever you put a post on Instagram, there’s always a possibility of it reaching someone who doesn’t follow you. And, that individual may end up leaving a comment on your post. If this happens, you should also make sure that you reply to their comments. Such interactions and conversations provide an opportunity to acquire new followers and you shouldn’t take them for granted.
Building a sizable following on Instagram fast may appear like an impossible task. But, it’s manageable. You simply need to implement the strategies and techniques that we’ve discussed here. And, you should have a decent following, in a few months’ time.
How can I increase my fitness Instagram followers?
Increasing your fitness Instagram followers involves posting high-quality content regularly, engaging with your audience, and using relevant hashtags to reach a broader audience.
What types of fitness content perform best on Instagram?
Fitness content that performs well on Instagram includes workout tutorials, before-and-after transformations, healthy recipes, and motivational posts that resonate with your target audience.
Are collaborations with other fitness influencers effective for growth?
Collaborating with other fitness influencers through shoutouts, joint challenges, or Instagram takeovers can help you gain exposure to their followers and boost your own Instagram growth.
Should I use Instagram Stories to engage my fitness audience?
Yes, utilizing Instagram Stories for behind-the-scenes content, workouts of the day, and Q&A sessions can enhance engagement and keep your fitness audience interested.
How can I optimize my fitness Instagram profile for growth?
Optimize your profile by using a clear and appealing profile picture, writing a compelling bio, and including a link to your website or fitness programs to drive traffic.
Is it important to use relevant fitness hashtags in posts?
Yes, using relevant fitness hashtags can increase the discoverability of your posts, making it easier for users interested in fitness to find and follow your account.
What’s the significance of engaging with comments on fitness posts?
Engaging with comments on your fitness posts not only fosters a sense of community but also boosts your post’s visibility in users’ feeds and search results.
How can I make my fitness Instagram more authentic and relatable?
Share your personal fitness journey, be honest about your challenges, and share relatable stories to connect with your audience on a more authentic level.
Can Instagram analytics help me track my growth progress?
Instagram analytics provides valuable insights into your audience demographics, post performance, and growth trends, allowing you to adjust your strategy accordingly.
What’s the role of consistency in growing a fitness Instagram?
Consistency is crucial; post at regular intervals, maintain a cohesive visual style, and stick to a content schedule to keep your fitness Instagram followers engaged and growing.