How to Build Your Brand with Educational Videos [Examples Included]
Are you looking into using the power of video to increase your brand awareness? Check out how educational videos can help.
Video marketing is the promotion of a product, service, or brand using videos. According to recent research, by 2022, 82% of user internet traffic will come from watching videos. Customers will be able to choose products by watching videos, and video marketing will become the main promotion tool.
Also, about 51% of all YouTube users go on the platform specifically to obtain new knowledge. This is why educational clips are a solid way to obtain new customers for your company. In this article, we will review how to use “how-to” clips for promoting your brand.
What Makes Video Marketing so Important?
One professional video can solve a whole range of problems that every entrepreneur has.
Just think about it. If you have a high-quality presentation video, you no longer have to hold individual meetings with each customer or partner, show them your product, adjust to their schedule, interrupt employee’s daily responsibilities, etc. Now you can have a video that can answer all the opponent’s questions. Just drop the link to them and let the presentation video do all the work for you. It is multifunctional, versatile, and works in any situation. It can educate anyone across the globe, as it can be posted in multiple languages.
Moreover, watching requires less effort and time from a person than studying textual information. Imagine such a situation – you are interested in your client or partner receiving comprehensive and detailed information about all aspects of your company. You can send them all your promotional materials, annual reports, and analytics, but processing this amount of information will take them ages! Or you can simply send a link to your client, which will take them merely 10 minutes to view.
Top Advantages of Video Marketing
- It is the most effective way to start communicating with the audience.
It isn’t easy to start communicating with an audience when the business has just started. Nobody just knows about your brand yet. Video marketing can remedy this situation. Research shows that it is an effective tool for transforming people’s opinions about brands from skeptical or neutral to positive.
- It helps “humanize” the brand.
It is difficult to “humanize” a brand only using text, which is limited in its capabilities. Videos featuring people work wonders – they convey emotions, tell stories, make it clear to the audience what a brand is about.
- It has huge potential due to ever-growing popularity of YouTube.
A number of YouTube users is colossal. This platform attracts over 2 billion monthly users, and this number covers only the registered ones, however, one can freely use this platform even without creating an account, so the true number of users is likely much larger.
- Video content improves website SEO performance.
Google owns YouTube, which means a lot to marketers who use video marketing in their business. There is much information on how many more views a site that features clips gets, but this number is usually very impressive. Search engines love videos because they consider them to be high-quality content, so it’s important to use them on the homepage of your site.
- It’s a perfect way to build customer trust and brand loyalty.
It is very difficult to attract customers with just plain text. However, it is easy to build trusting and long-term relationships with the audience using videos. For a start, record and post your brand’s story, demo clips of top products, and educate your customers on using your product.
Now that you are aware of some lesser-known advantages, we can direct our attention to learning more about educational videos in particular. Keep on reading to learn more!
Exploring Importance of Educational Videos
Have you ever watched an educational video? The answer most likely is “yes”. Nowadays, for the first in history any person from any part of the world, without having to travel or investing money, can learn almost anything online by simply watching a video. “How-to” videos and tutorials are growing increasingly more popular on YouTube, as people seek knowledge and various solutions on the Internet.
Just a decade ago whenever we needed to receive an answer for a burning question, we called a help desk. However, when a modern person runs into a scenario when they need immediate help, they simply go on Google or YouTube. The latter is a perfect choice in many situations, as clips often offer notions in more easy-to-digest format than simple text. Videos also provide a more visual aid and show other people’s hands-on experience, which proves more helpful than just written information or instruction.
This makes educational videos a great tool in business – they can easily reach their target audience, educate them about your company, answer any question they may have about your company and its services, and make yourself appear experienced, helpful, and trustworthy.
10 Recommendations on Making and Using Educational Videos for Brand Promotion
1. Content must be useful and interesting, not contain plain advertising.
Customers will find your brand annoying if you overuse self-promotion in videos. Video content should be interesting and educational, not promotional. Try to engage your audience with expert opinions, reviews, and simply informative videos. Make sure your content is well scripted. You can write a script yourself or hire a professional writer. Writers are trained to create short engaging texts – may that be promotional, educational, academic, etc. https://subjecto.com/essay-samples/ can give you some examples of good academic writing. Hiring a professional is always a good call since they are educated and trained to create any type of text on a high level.
2. Test different thumbnail formats.
Thumbnail is the first thing a user sees when they come across a video. A great thumbnail should be intriguing or even provocative. But don’t forget that it must also match your content.
Here are some simple tips on thumbnails:
- A photo of a person attracts more attention.
- Use pictures or reveal the content but keep the intrigue going.
- Use text, but don’t overdo it. Take advantage of fonts that read well.
3. Invest in high-quality equipment.
Viewers are becoming more and more demanding to video quality – resolution, sound, editing. Therefore, you should aim for: video resolution of 720p or more, eliminating background noise and adding a good audio track, making smooth transitions between frames. Videos should be fun to watch, which will make customers come back for more, making them recall your brand every time they do.
4. Use multiple platforms for promotion.
Video is most effective when advertised on different platforms. Announce upcoming videos in all communities, including the most interesting ones in email newsletter. This way your brand will frequently pop up in many people’s mailboxes.
5. Interact with your audience.
If your customers have questions about your product, answer them in a video – your viewers will appreciate it. There are multiple advantages to this solution:
- The closer you are to the audience, the more relevant your videos will become, and the more views they will get.
- It’s easier to retain a client than to look for a new one.
- By communicating with the audience, you show them that they are important. This increases customer satisfaction and brand loyalty.
6. Make your videos memorable.
Don’t just post whatever – make sure that each piece is well-directed, visually pleasing, easy to follow, engaging, and informational. Ensure that your videos stand out and there will be no shortage of viewers, who probably never even heard about your brand before.
7. Stay relevant.
Post often and stick to a schedule. This will keep your brand relevant and customers – invested. By watching more of your videos customers will form deeper connections with your brand.
8. Create product demos.
You can make sure that customers know everything they need about a new product by releasing a demo about its features, describing its benefits and usage. Knowing more about the product, customers will be more inclined to buy it. Also, they will not have a feeling that they are not sure whether the product will meet their needs, as they already know all about it from the video. This way the customers will ultimately be more satisfied with your product, and, by extension, your brand.
9. Be more helpful than competitors.
Possibly, both you and competitors within the same niche offer a very similar product. If so, what can make your product appear more desirable than the one by your competitor? If your brand is more recognizable and trustworthy, people will likely choose your product. Seeing that you have informative videos about your product will make your company seem more invested in the product and more knowledgeable about it, making you an obvious choice.
10. Use social media.
Repost videos to Instagram, Facebook, LinkedIn, etc. Out of ideas for future video? Ask your subscribers what they would like to see in the next video. This way you will be on top of any customer questions and able to address any issues they may have with your product, which leads to better customer satisfaction.
Summing up
Video is one of the most popular forms of content on the internet. Each of us wants to see and hear, we don’t enjoy reading dry text. This is what makes video marketing so popular. Videos are not only fun but also one of the best ways to get closer to the audience and give them a real sense of what you, your business, and brand are about.
The main thing to consider is that video’s purpose is not just educating about your product and its advantages, but also sharing philosophy, interesting and valuable information with the audience. The more the audience knows about your brand, the more likely they are to engage with it repeatedly. Hopefully, this article helped shed some light on marketing and how educational videos can boost your brand building!
Educational Video Idea Examples
Creating educational videos can be a powerful way to engage learners of all ages. Here are 50 ideas for educational videos that can cater to various interests and educational goals:
1. Science and Technology
- The Magic of Chemistry: Fun experiments you can do at home.
- Astronomy for Beginners: Understanding the night sky.
- How Computers Work: An inside look at computer components.
- Renewable Energy Sources: Exploring alternatives to fossil fuels.
- The Science of Climate Change: What it is and what we can do about it.
- Robotics 101: An introduction to building simple robots.
- Everyday Physics: Understanding the physics in daily life.
- The Human Genome: What our DNA tells us.
- Artificial Intelligence Explained: How AI works and its implications.
- Virtual Reality: The technology behind VR and its uses.
2. History and Culture
- Ancient Civilizations: Discoveries that shaped the modern world.
- World Wars Overview: Causes, events, and outcomes.
- Cultural Festivals Around the World: A look at global celebrations.
- The Evolution of Language: How languages change over time.
- Influential Figures in History: People who changed the course of history.
- Archaeology at Work: Unearthing the past.
- The History of Music: From classical to contemporary.
- Folktales and Legends: Stories from around the world.
- Historical Inventions: Innovations that transformed society.
- Ancient Art Techniques: Exploring traditional art forms.
3. Mathematics and Logic
- Fun with Numbers: Interesting mathematical phenomena.
- The Beauty of Geometry: Patterns and shapes in nature.
- Logical Puzzles: Boost your brain with logic games.
- Math in Everyday Life: Where we encounter math daily.
- The Fibonacci Sequence: A magical number sequence.
- Understanding Statistics: How stats inform decisions.
- Cryptocurrency Explained: The math behind digital currencies.
- The Monty Hall Problem: A famous probability puzzle.
- Mathematical Magic Tricks: Amaze friends with math.
- The Golden Ratio: Its presence in art and nature.
4. Health and Wellness
- Nutrition Myths Busted: What science says about popular diets.
- Mental Health Awareness: Understanding common mental health issues.
- The Benefits of Exercise: How physical activity impacts health.
- Yoga for Beginners: Simple poses for relaxation.
- First Aid Basics: Essential knowledge for emergencies.
- The Science of Sleep: Why we need it and how to improve it.
- Mindfulness and Meditation: Techniques for stress relief.
- Healthy Eating on a Budget: Nutritious and affordable meal ideas.
- The Human Body: An overview of body systems.
- Addiction and Recovery: Resources and support for overcoming addiction.
5. Arts and Creativity
- Introduction to Drawing: Basics for beginners.
- The World of Digital Art: Tools and techniques for digital creativity.
- Film Appreciation: Understanding cinematic techniques.
- Creative Writing Prompts: Sparking your storytelling.
- DIY Crafts for Home: Simple projects to beautify your space.
- The Art of Photography: Tips for taking better photos.
- Music Theory for Beginners: The building blocks of music.
- Fashion Through the Ages: How styles have evolved.
- The Process of Animation: How animated films are made.
- Public Speaking Tips: How to speak confidently in public.
These ideas can serve as a starting point for educators, content creators, or anyone looking to share knowledge and inspire learning through video content.
FAQ
What are educational videos, and how can they help build a brand?
Educational videos are content pieces designed to inform, instruct, or teach viewers about a particular topic or skill. They can help build a brand by positioning the company as an authoritative source of knowledge, establishing trust with the audience, and showcasing expertise in a specific industry or niche.
What types of educational videos are effective for brand building?
Effective types of educational videos for brand building include tutorials, how-to guides, product demonstrations, industry insights, case studies, and thought leadership content. These videos offer valuable information to the audience while subtly promoting the brand’s products or services.
How do educational videos contribute to brand awareness?
Educational videos contribute to brand awareness by attracting a wider audience through valuable and shareable content. By providing informative and engaging videos, brands can reach new viewers, increase their online visibility, and create positive associations with their expertise and offerings.
What role do storytelling and authenticity play in educational videos for brand building?
Storytelling and authenticity are crucial elements of educational videos for brand building as they help humanize the brand and connect with the audience on a deeper level. By sharing authentic stories, experiences, and insights, brands can build emotional connections and foster trust and loyalty among viewers.
How can brands leverage educational videos to showcase their expertise and authority?
Brands can leverage educational videos to showcase their expertise and authority by creating content that addresses common pain points, challenges, or questions within their industry. By providing valuable solutions and insights, brands can position themselves as trusted advisors and thought leaders in their field.
What distribution channels are effective for promoting educational videos and building brand awareness?
Effective distribution channels for promoting educational videos and building brand awareness include social media platforms (such as YouTube, LinkedIn, and Facebook), company websites, email newsletters, webinars, and industry-specific forums or communities. These channels allow brands to reach their target audience and engage with them on platforms where they are already active.
How can brands measure the effectiveness of educational videos in building brand awareness?
Brands can measure the effectiveness of educational videos in building brand awareness by tracking key performance indicators (KPIs) such as video views, engagement metrics (likes, comments, shares), website traffic, lead generation, and brand sentiment. Analyzing these metrics helps brands assess the impact of their videos and refine their content strategy accordingly.
What are some best practices for creating engaging educational videos that build brand loyalty?
Best practices for creating engaging educational videos that build brand loyalty include understanding the target audience’s needs and preferences, keeping videos concise and focused, using visuals and storytelling to captivate viewers, providing actionable takeaways, and encouraging interaction and feedback from the audience.
How can brands repurpose educational videos to maximize their impact and reach?
Brands can repurpose educational videos to maximize their impact and reach by transforming them into different formats such as blog posts, podcasts, infographics, or social media snippets. Repurposing content allows brands to reach different audience segments and extend the lifespan of their videos.
What are some examples of brands effectively using educational videos to build their brand?
Examples of brands effectively using educational videos to build their brand include HubSpot’s “HubSpot Academy” series, Moz’s “Whiteboard Friday” series, and TED-Ed’s educational animations. These brands provide valuable knowledge and insights to their audience while reinforcing their brand identity and positioning themselves as industry leaders.
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